This course explores the historical and technical developments of a system of letterforms and numerals, as written (calligraphic) type (metal) and font (digital) forms. Students will learn to produce layouts and design visuals, which incorporate the basic principles of the typographic design. Beginning with an introduction to the function of typography, this course will examine the construction and application of typographic text and headline display. Typography will be introduced as an essential element of design.
GD 100: Introduction to Graphic Design
An introduction to basic concepts and techniques of graphic design, this course exposes students to the fundamentals of graphic design through numerous exercises, projects, written assignments, and critiques. Emphasis is placed on production skills, critical theory and analysis, and design strategies. This course provides a general introduction and overview to the profession of Graphic Design, parallel areas of study, associated subjects and influences. It initiates an approach, a philosophy and an attitude towards the subject- as visual communication, information system and cultural response. It provides a very broad framework, which is based upon the communication of ideas and messages- set in language, words, symbols and pictures; as a direct response to social, cultural, economical and historical factors.
GD 301: History of Graphic Design
Graphic designers need a broad knowledge of history and theory of art and design. They also need to know how social, political, economic and technological events have shaped, influenced and affected the process. This Course examines the influences of art and society on contemporary graphic design, advertising design, illustration, photography, and fashion trends. This course provides a broad enquiry into the major developments and influences, which have emerged in Graphic Design throughout the centuries. It refers to early systems of communication, right through to modern digital technology; and encompasses reference to prominent styles, designers, artists, craftsmen, skills, and materials.